DANTE STUDIO / SERVICES
Google advertising management.
Dante Studio plans Google Ads campaigns around a business’s offer and users’ search intent. Campaign structure, messages, landing pages and measurement are considered together.
Discuss your project01 / THE NEED
Who is it for?
For businesses reaching people researching a service or product and seeking a clearer view of campaign scope, costs and outcomes.
A possible workflow
For a service business, an ad visitor should reach the relevant service page and find the enquiry step. Work focuses on measurable goals such as enquiries rather than traffic volume alone.
02 / THE SCOPE
What can it include?
- Reviewing goals, search intent and campaign scope
- Planning keywords, ad messages and relevant landing pages
- Considering Search, Display and YouTube campaigns where appropriate
- Defining budgets, user actions and reporting scope
The scope and deliverables are agreed for each project.
03 / THE FIRST STEP
Where do we begin?
Share priority services, the intended audience, advertising budget and current website. Existing campaign history and measurement are reviewed when available.
Questions & answers
Are Google Ads and SEO the same service?
No. Google Ads concerns paid campaigns; SEO focuses on technical and content improvements for organic discovery. Goals and budgets are planned separately.
Does every click represent a customer?
No. Clicks, enquiries and sales are different actions. Reporting should distinguish the action measured from a confirmed customer outcome.